CMORE (chisamaliro)adakhazikitsidwa ndi akatswiri angapo omwe ali ndi zaka zambiri zokumana nazo pamakina opanga makina. Kuyambira pachiyambi cha makampani,Kuchinchiyakhala ikuyang'ana nthawi zonse pamakina apamwamba apamwamba (monga botolo la botolo, chubu chonyamula ndi thumba la thumba), ndikuyesetsa kupereka ntchito zabwino kwa makasitomala onse olemekezeka.
Kwa zaka zambiri zotukuka,Kuchinchiyakhazikitsa mgwirizano m'maiko ambiri ndikulowa m'misika yamankhwala, zodzikongoletsera, zakudya, ndi zina zotero.
Maziko pa lingaliro la "Kudziyang'anira Kutengera, Ntchito Zoyeserera",KuchinchiYambitsani phindu ndi ntchito zogawana zonse, zilizonse zomwe zimafunsidwa, kuzunzidwa, kapangidwe ka malingaliro, kupanga, komanso kutsatsa ntchito. Kampaniyo ikuphatikiza mfundo za mwambowu, udindo, maudindo, kuyanjana ndi mtima wosakhazikika, kupeza kuvomerezedwa ndi makasitomala, chifukwa chake kupanga msika wotukuka padziko lonse lapansi.